1. Design and Layout
The first look should make visitors go “Wow”. That means the design is clean, simple and easy to navigate.
Few words that say a lot, great images, and easy to scroll designs on the homepage will set you in the right direction.
2. Website Speed
Your online store must load quickly. Period.
You’ll have about 3 seconds to load before most visitors will click away, possibly gone forever.
Have a website that is fast loading and you’ll greatly improve your chances for success.
3. Checkout Process
People expect the checkout to be secure and fast. Follow the leaders in online shopping to see how they make it work. Make it easy for returning visitors to find items they’ve looked at and have yet to buy. Keep the online account setup simple and quick.
Lastly, your online store MUST use secure encryption for all transactions.