Source: Think with Google
Whether they’re just discovering a product or making a purchase, people are increasingly turning to digital platforms like YouTube to help them when they’re shopping. In fact, 90% of people say they discover new brands or products on YouTube, and over 40% of global shoppers say they’ve purchased products they found on YouTube.
So how can brands appeal to shoppers on YouTube? Here are three tips from popular YouTube creators:
1.Showcase your products in a unique way.
2. Show viewers how to use your products.
3. Make it easy for people to buy.
Source: Think with Google
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